Project Brief
Pome + Drupe is a beverage company working towards reducing waste in the beverage industry by reusing bottles and supporting local farmers by purchasing produce that doesn’t meet the visual standards of major grocery chains. It is a requirement for the brand identity to appeal to environmentally conscious consumers aged 18-25 who resonate with the business goals.
The Outcome
The versatile brand identity showcases hand-drawn illustrations that reflect a dedication to craftsmanship, while bold typography and a vibrant colour palette create an engaging visual appeal. The packaging features photographs of the partnering farms, fostering a personal connection between consumers and the brand. To enhance shelf presence, the inside of the bottles are adorned with patterns, adding an element of surprise. By prioritising digital advertising, Pome + Drupe reduces waste and reinforces its commitment to sustainability beyond the product. The result is a friendly and striking identity that aligns with the company’s core values and resonates with its target audience.
Tools: InDesign | Custom 3D | Illustration
