Project Brief
Pome + Drupe is a beverage working towards reducing waste in the beverage industry by reusing bottles and supporting local farmers by purchasing produce that doesn’t meet the visual standards of major grocery chains. It is a requirement for the brand identity to appeal to environmentally conscious consumers aged 18-25 who resonate with the business goals.
The Outcome
A blend of bold, textured and hand-drawn visual elements creates a versatile brand identity. The packaging features photography from the farms builds a more personal connection to the company and patterns on the back to help the products stand out on the shelf. Digital versions of the products minimise waste generated from standard advertising methods. The result is a visually appealing and conscious brand that aligns seamlessly with business.
